The FMCG “Heavyweights” – Proctor & Gamble And Unilever
Background The FMCG (Fast Moving Consumer Goods) Industry also known as CPG...
Microsoft & Apple – The “Technology Titans”
Background More than three decades old & still going strong, ranging from computers...
Ferrari & Lamborghini –“The Speed Demons”
“Elegance, Class, Power & Longing” are the emotions that are generated in...
Airbus Vs Boeing: “The Duel”
The Airline Manufacturing Industry The global aerospace industry has witnessed...
The Arch-Rivals : Coca-Cola & Pepsi
The Critical Question: Coca-Cola Vs Pepsi – Who is the Leader? History: How...
The Impeccable “Mumbai Dabbawalas”
Dabbawala sounds a very common & regional term to most of us but it holds significant...
USP of Domino’s Pizza – “The home-delivery model”
Origin of USP Unique Selling Proposition (commonly referred to as USP) was invented...
Finance & Accounting
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Limitations of Financial Ratios
The use of financial ratios for providing numerical information about the financial health indicators such… more
- Windfall Gain
- Debt Consolidation
Human Resource
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The Performance Appraisal Process
A performance appraisal process entails the following steps– Ascertaining the performance standards Communicating these standards… more
- Performance Appraisal : An Introduction
- Recruitment Vs Selection
IT & Systems
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E-Commerce Technologies
Developments in information and communications technology (ICT) have created opportunities to build new business models… more
- Enterprise Resource Planning (ERP)
- Data Mining
Marketing
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Pricing Strategy Approaches and Methods
Pricing Strategy is a method where goods are strategically priced to achieve a desired sales… more
- Segmentation, Targeting and Positioning (STP)
- Market Segmentation
Operations
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The Bullwhip Effect
In scenarios wherein customer demand for products vary significantly over a particular time period ,… more
- Supply Chain Management
- Total Quality Management
Strategy
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Enterprise Architecture
The Enterprise Architecture is an exhaustive description of the structural and managerial architecture of an… more
- Boston Consulting Group “BCG” Matrix
- SWOT Analysis: “An Effective Assessment Tool”
Biographies
Steve Jobs – “The Harbinger of Innovation”
Yash Birla – “A Young entrepreneur with dynamic traits”
Aditya Vikram Birla – “An epitome of prominence”
Economics