Archive: Case Studies Subscribe to Case Studies
The Impeccable “Mumbai Dabbawalas”
Dabbawala sounds a very common & regional term to most of us but it holds significant importance for Mumbai. It is because of the simple reason that these Dabbawalas are engaged in the service of rendering the fresh food to the employees. ...
The FMCG “Heavyweights” – Proctor & Gamble And Unilever
Background
The FMCG (Fast Moving Consumer Goods) Industry also known as CPG (Consumer Packaged Goods) industry consists of a complex chain of manufacturers, wholesalers and retailers, who work in tandem to serve a wide set of customers.
Primarily,...
Microsoft & Apple – The “Technology Titans”
Background
More than three decades old & still going strong, ranging from computers to software to internet browsing, a contender for the title of “The Rivalry of the Decade” , such is the history between Microsoft Corp & Apple...
Ferrari & Lamborghini –“The Speed Demons”
“Elegance, Class, Power & Longing” are the emotions that are generated in a passer-by on sight of a Ferrari or a Lamborghini. However, bound by similar traits (like a handsome price tag, common place of origin) both might carry and appear...
Airbus Vs Boeing: “The Duel”
The Airline Manufacturing Industry
The global aerospace industry has witnessed a ruthless pursuit of supremacy between the two biggest aircraft-makers (Airbus & Boeing) for more than two decades. It all began in 1990s when heavy-losses,...
USP of Domino’s Pizza – “The home-delivery model”
Origin of USP
Unique Selling Proposition (commonly referred to as USP) was invented by Rosser Reeves & used in his book “Reality in Advertising”. It was used in context of successful marketing campaigns. According to this concept, every...
The Arch-Rivals : Coca-Cola & Pepsi
The Critical Question: Coca-Cola Vs Pepsi – Who is the Leader?
History: How it all started?
Most rivalries are defined by a storied history that features two sides of similar strength.
In 1970s, Coca-Cola & Pepsi were the market-leaders...
