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The FMCG “Heavyweights” – Proctor & Gamble And Unilever
Background
The FMCG (Fast Moving Consumer Goods) Industry also known as CPG (Consumer Packaged Goods) industry consists of a complex chain of manufacturers, wholesalers and retailers, who work in tandem to serve a wide set of customers.
Primarily,...
Microsoft & Apple – The “Technology Titans”
Background
More than three decades old & still going strong, ranging from computers to software to internet browsing, a contender for the title of “The Rivalry of the Decade” , such is the history between Microsoft Corp & Apple...
Ferrari & Lamborghini –“The Speed Demons”
“Elegance, Class, Power & Longing” are the emotions that are generated in a passer-by on sight of a Ferrari or a Lamborghini. However, bound by similar traits (like a handsome price tag, common place of origin) both might carry and appear...
Airbus Vs Boeing: “The Duel”
The Airline Manufacturing Industry
The global aerospace industry has witnessed a ruthless pursuit of supremacy between the two biggest aircraft-makers (Airbus & Boeing) for more than two decades. It all began in 1990s when heavy-losses,...
The Arch-Rivals : Coca-Cola & Pepsi
The Critical Question: Coca-Cola Vs Pepsi – Who is the Leader?
History: How it all started?
Most rivalries are defined by a storied history that features two sides of similar strength.
In 1970s, Coca-Cola & Pepsi were the market-leaders...
