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The Impeccable “Mumbai Dabbawalas”
Dabbawala sounds a very common & regional term to most of us but it holds significant importance for Mumbai. It is because of the simple reason that these Dabbawalas are engaged in the service of rendering the fresh food to the employees. ...
USP of Domino’s Pizza – “The home-delivery model”
Origin of USP
Unique Selling Proposition (commonly referred to as USP) was invented by Rosser Reeves & used in his book “Reality in Advertising”. It was used in context of successful marketing campaigns. According to this concept, every...
