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Pricing Strategy Approaches and Methods
Pricing Strategy is a method where goods are strategically priced to achieve a desired sales rate, cover the inventory costs, compete with other stores, and make a profit. The overall objective of conducting a business is to obtain profit from...
Segmentation, Targeting and Positioning (STP)
Segmentation, Targeting and Positioning (STP) are inherent to the marketing strategy of any firm. The concept of STP comes into play when the firm / marketers recognize that within the total market, differences in needs, tastes, and demand exist....
Market Segmentation
What is a Market?
A Market is an interface or a platform that facilitates the exchange between two parties. Markets might be physical or virtual involving a group of buyers and sellers that offer goods / services in exchange of money. In older...
Viral Marketing
A marketing technique aimed at meeting the marketing & sales objectives of a firm, incorporating social networks (both online & offline) as a medium of propagation, is termed as Viral Marketing. It creates a potential of exponential...
The Marketing Orientations
The attitude or perception of a firm towards its offerings (i.e. products / services), in view of its customers & consumers is termed as the marketing orientation of that firm. Changing times have brought about changes in consumer’s...
